They started out as a small occasional podcast called the Nervecast, then they became the Reputation Label, then they launched their own social network… To be honest, all these changes of identity were a bit confusing. In fact, I may have some of that in the wrong order.
Thankfully, they’ve recently simplified their operation, and have relaunched with a slick new website (now under the name of Reputation Media):
http://www.reputationmedia.net
So what do they do? In a nutshell, they’re the most tireless promoters of unsigned artists we’ve ever come across! The social network has gone, and the team now throw all of their energies into their five-nights-a-week live radio shows, which regularly pull in over 20 million listeners. Going out at 9pm (UK time) on Sundays, Tuesdays, Wednesdays, Thursdays, and Fridays, the roughly two-hour broadcasts showcase “the very best new and independent music”, and you can listen either here or through this widget:
<Link no longer available>
But that’s not all! The good people at Reputation Media also have buzzing Facebook, Twitter and YouTube presences, and while live on air, the insanity spills over into the site’s chat room (look out for all-too-infrequent appearances by yours truly, aka Home Guard Chris).
And just to prove we’re not making up all of this, here are some clips of a few random appearances our music has made on the radio show:
http://www.thehomeguard.info/archive/The_Home_Guard_on_Reputation_Radio_1.mp3
http://www.thehomeguard.info/archive/The_Home_Guard_on_Reputation_Radio_2.mp3
http://www.thehomeguard.info/archive/The_Home_Guard_on_Reputation_Radio_3.mp3
http://www.thehomeguard.info/archive/The_Home_Guard_on_Reputation_Radio_4.mp3
Whether you’re in a band hoping for promotion or simply a music fan looking for the next biggest thing, go and get involved now!